︎ Most challenging insights
From the research
- Offering a range of custom inserts across different levels of intimacy (video, photo, signing name and/or birthday wishes) would satisfy the most users
- As many equated the extra cost of a personalized message/photo/video as a “digital gift wrap” this may be a useful marketing phrase/concept for the feature.
- Similar AR children apps do not have an in-app purchase feature
About video uploading
- Because the most common behavior of video uploading is from a phone to an app, a mobile solution should be privileged over uploading to a website
- People only want to send a video message to a child they knew very well, usually a family member that lived far away
- COPPA regulations should be addressed when uploading video content for children under the age of 13