︎ Personas
The Pairer
“I always purchase wine while thinking about the next meal I am going to enjoy it with”
“I always purchase wine while thinking about the next meal I am going to enjoy it with”
- Alice
Goals
Wants to find the perfect wine for her dinner
Wants to find the perfect wine for her dinner
Frustrations
Overwhelmed with the amount of wine to choose from in the store and online
The Connoisseur
“I never buy a wine that’s under a 92 pt grade on Robert Parker” - Bob
Goals
Wants to impress at dinners
Frustrations
Lack of experience
The Sommelier
“Part of my job is developing my nose and palate” - Tyler
“Part of my job is developing my nose and palate” - Tyler
Goals
Wants to find the next new trendy wine
Frustrations
Can’t practice blind tasting on his own
Difficulty at finding people with the same level of experience to share new discoveries