︎ What influenced the design decisions

  • Highlighting the types of wine that the personas would be most interested in trying

  • Keeping the E-commerce platform as simple and standard as possible so people can find their product easily

  • Keeping breadcrumbs through the website so that users don’t get lost

  • Implementing Instagram on the front page, as we discovered during research that that specific brand of social media is very important to our users

︎ Challenges

  • The translation of volume and portions on the product page, how to make the process as easy and clear as possible for the user

  • Highlighting the option to purchase bottles with our wine merchant partners on the product page