Tools: Sketch & Invision

Full Prototype

︎ Next Steps

For the user’s experience

  • Finding a way to reach out to the beginner persona

  • Adapting the website to mobile & tablet

For the business

  • Develop a cost effective and simple packaging

  • Develop a membership program

  • Have an events program with our partner merchants to raise brand awareness

  • Develop more shipping options

︎ What I’ve learned

  • You can’t design for everyone. I tried building this website for multiple personas when I should really have focused on 1 or 2

  • Check out flow needs to be rigorously clear so that the user can trust the system and go through with the purchase

  • The product page is highly important. Designing a clear and enjoyable page is key for the user’s experience