︎ Pain Points & Challenge

• The purchase of wine is overwhelming and complicated
  
  
• It’s difficult to access the knowledge without knowing a connoisseur, or someone in the wine industry
  
  
• Blind tasting can be intimidating

︎ Solution

• Making the online purchase of wine more enjoyable
  
  
• Making learning about wine fun and less intimating
  
  
• Introducing consumers to new wines
  
  
• Provide an easy and pedagogical way to blind taste for all types of wine drinkers