︎ Pain Points & Challenge

  • The purchase of wine is overwhelming and complicated

  • It’s difficult to access the knowledge without knowing a connoisseur, or someone in the wine industry

  • Blind tasting can be intimidating

︎ Solution

  • Making the online purchase of wine more enjoyable

  • Making learning about wine fun and less intimating

  • Introducing consumers to new wines

  • Provide an easy and pedagogical way to blind taste for all types of wine drinkers